Solve big problems, know the market cycle and practice to strengthen your pitch.
This week at the Start Something at OceanWorks research commercialisation accelerator tackled improving the impact of business pitches. Brian Haggerty; VP of Innovation Capability for Woodside Energy, provided the industry view based on his decades in executive roles.
He emphasized 3 ways to improve your customer pitch;
- Solve Big Problems. Sounds simple but far too many people pitch a solution looking for a problem, which rarely leads to success. Companies are always seeking better ways to operate, to grow and to help their customers. Value propositions that solve their big problems are the most compelling proposition. To focus you ideas that provide solutions to companies that have competitive advantage in your ecosystem is likely to be more successful than innovations that are competing with the whole world and you have no advantage.